Branding is as vital to the success of a business or nonprofit as having financial coherence, having a vision for the future, or having quality employees.
Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.
Effective reports allow you to do more accurate predictions on the total remaining effort. Monitor how much time is spent on a specific task, when, by whom and how many time is still needed to complete the task.